Cause And Effect Evolutions

CAUSE AND EFFECT BLOG.

TODAY
by Marshall G. Zotara
As our new web site debuts today, I want to take a moment and share some thoughts on our company’s transformation during the last year...

A DAY IN THE LIFE
by Kelly Mourning
A day in the life as a Media and PR Coordinator here at Cause And Effect is many things; the one thing it is not is boring...

MY PATH
by Catalina Beek
As a student of Sociology I dreamed of one day finding a fulfilling career where I would be empowered to promote positive change ...

PROFESSIONAL & PERSONAL CONNECTION
by Katie Charland
When I began my training as a journalist and writer, I never thought I’d be able to find a career that combined my love for writing with my passion for community service...

MY INTERNSHIP
by Adriane Gheen
My position as an intern has been nothing but educational...

Marshall G. Zotara
Managing Partner
mzotara@causeandeffectpr.com

TODAY
As our new web site debuts today, I want to take a moment and share some thoughts on our company’s transformation during the last year. Although CAUSE AND EFFECT has been “perfecting” our cause marketing blueprint during the last few years, I must say the last few months have been the most rewarding. We have enhanced our position in many ways.

Perhaps most of my enthusiasm comes from two major shifts we’ve made. First, we have added some very intriguing cause marketing platforms as we defined our core “Areas of Concern.” Second, we’ve become a true
eco-conscious “green” firm, both in the causes we manage and by exercising eco-friendly business practices. We are more than passionate about our eco-friendly “Green Schoolhouse Series,” where more than 2,500 volunteers will help design, build, and maintain six unique schoolhouses in the valley annually. Two Schoolhouses will become safe after school
child-care centers for children of low-income families. The other four will be full-fledged, environmentally-sound, green facilities to be utilized to further educate our children about becoming eco-friendly.

It is my hope that through the volunteer efforts of many, we will be able to receive the distinction of LEED For Schools Certification – an honor most challenging to achieve, but most precious to receive. This certification is awarded by the U. S. Green Building Council (www.usgbc.org) only after adhering to strict eco-friendly practices and processes. It is our hope that this accomplishment will demonstrate our commitment and dedication to the future of eco-friendly living. And what better way to start the
eco-commitment than with the future of our country, our children.

It is my hope that somehow, someday, someway you find a way to become involved in one of our Schoolhouse Series or other eco-friendly causes. It will be a rare experience you can share with your grandkids tomorrow —or your grandparents today.

Kelly Mourning
Media & PR Coordinator
kmourning@causeandeffectpr.com

A DAY IN THE LIFE
A day in the life as a Media and PR Coordinator here at Cause And Effect is many things; the one thing it is not is boring. It is fun, exciting, ever-changing, cutting edge, engaging and rewarding. On any given day you’ll find me buried in a pile of glossy magazines doing research or chatting away with television stations; flying through newspapers and brainstorming exciting and innovative ways to market our clients through strategic media and PR tools.

My time here with Cause And Effect Evolutions has allowed me to become engaged in a world of eco-friendly and educational causes. I am constantly learning something new about sustainability, the importance of community involvement, our causes, the Latino community here in Phoenix and, most importantly, myself. And everyday I am learning more.

Catalina Beek
Corporate Sponsorship Manager
cbeek@causeandeffectpr.com

MY PATH
As a student of Sociology I dreamed of one day finding a fulfilling career where I would be empowered to promote positive change in my community. Today my role at Cause And Effect allows me to be the social entrepreneur I’ve dreamed of becoming. My job enables me to foster the link between the corporate world and the nonprofit world creating a solid union for strong platforms. Such a union allows for change to happen on a large effective scale that would not be possible without the partnerships. We live in a critical period in time. It is essential to be good citizens whether it be on a micro or macro level every person, organization, and corporation needs to come together to address pertinent issues such as the environment and education. “Community cannot long feed on itself, it can only flourish with the coming of others from beyond: their unknown and undiscovered sisters and brothers” -Howard Thurman.

Katie Charland
All-star Intern
ASU, Walter Cronkite School of Journalism and Mass Communication
Nonprofit Public Relations Coordinator

PROFESSIONAL & PERSONAL CONNECTION
When I began my training as a journalist and writer, I never thought I’d be able to find a career that combined my love for writing with my passion for community service. It wasn’t until I began my internship with Cause And Effect Evolutions that I found my niche as the Nonprofit Public Relations Coordinator Intern.

Cause And Effect’s unique partnership with the Brighten A Life nonprofit organization allows me to focus on promoting causes that benefit my community. Additionally, the collaboration brings a high level of variety to my day-to-day activities. On any given day, I can find myself generating a press release about the Green Schoolhouse series or creating a sponsorship newsletter outlining the benefits of partnering with Cause And Effect.

The personal connection I feel to my work makes each day at Cause And Effect important and meaningful, while providing the opportunity to learn valuable career skills.

Adriane Gheen
All-star Intern
ASU, W.P. Carey School of Business
Hispanic Market R & D

MY INTERNSHIP
My position as an intern has been nothing but educational. Although this is not my first time working in the profession, this is my first time at a company in which I feel the impact of literally all my tasks. The value of every single person that works or interns with Cause And Effect Evolutions is significant. I am amazed and love what Cause And Effect stands for. And I am fascinated by their push for Green, as it is a passion of my own.

The Hispanic Cause Marketing side of what we do is amazing as well. A student of the W.P. Carey School of Business, it’s exciting to put my college education to work! One doesn’t realize how untapped the local Hispanic market is, even in a state where the population is over 30% Latino. Also, as a Spanish language speaker and with a deep understanding of the local culture (having lived in the valley for 15 years), I am helping our team practice their Hispanic Market goals. I am also learning that Cause And Effect is not alone in creating support to the Hispanic Market as I build relationships with local nonprofit organization who are also excited about our efforts.

I’m simply learning everything I can. It’s exciting.