Cause Marketing is a
passion our team shares. Our
founders have expertly developed a blueprint that works. We don’t
mind if other firms don’t know our name, we’d rather they recognize
who we represent, our clients.
Much of our drive comes from our experiences. Our firm’s partners
collectively have more than 85 years of success in the areas of
media, marketing, PR, cause marketing, event management, financial
services, and healthcare. We’re confident that
our experience with Fortune 500 clients, local businesses, major
media conglomerates, community ventures and extensive project
management has ultimately prepared us for Cause Marketing today.
Our platform is simple: if communities need help and corporations
can provide it, let’s make it happen. Our team will take care of
the rest.
TEAM BIOS
Marshall G. Zotara
President/CEO
Marshall’s words to live by: “Worse than being blind is having the
ability to see, but having no vision.”
- Helen Keller
Marshall G. Zotara is President/CEO of
Carlsbad, CA-based CAUSE AND EFFECT Evolutions, a cause marketing firm
specializing in eco-friendly causes.
Marshall has more than 25 years of related success in media, radio
broadcasting, event management, and public relations industries,
including senior management positions with Clear Channel, Cumulus Media,
and Edens Broadcasting.
As VP/General Manager of WOLZ-FM, FT. Myers/Naples, Florida,
Marshall helped to build a modest community outreach project, PAINT
YOUR HEART OUT ® into a major cause branding initiative.
Upon Marshall’s announcement to Clear Channel San Diego, he created
and developed PAINT YOUR HEART OUT, a community-outreach/cause
branding campaign that has acted as the impetus for the UNITED WE
PAINT and TOGETHER WE PAINT series.
Marshall and his son Jeff, immediately realized success as Fortune
100 companies such as Bank of America, The Home Depot, and
Prudential all became involved in the project. The Zotaras left
Clear Channel to develop the blueprint which has evolved into the
TOGETHER WE PAINT series in Arizona (and the UNITED WE PAINT series
in California). To date, more than 15 series have
been implemented, beautifying more than 565 schools,
community buildings, and homes in Arizona, California and Florida.
Marshall relocated to Arizona in 2006 to develop The Green
Schoolhouse Series blueprint nationally, with Phoenix acting as the
launching pad for community outreach model.
Marshall credits the success of the cause marketing initiatives in
large part to his experience in professional sports marketing. He
became associated with sports marketing, media, and events during
his tenure as Director, Sports Sales and Special Events for the Q105
NFL Tampa Bay Bucs Broadcast Network. His flagship radio station,
WRBQ won numerous awards, including Billboard “Radio Station Of The
Year.” He is credited with creating more than one concept that has
been adopted by other NFL franchises. He later became Director for
the NHL Tampa Bay Lightning radio network.
In addition, Marshall was a senior manager and played an
important role in the building of start-up WMMO-FM, Orlando, FL,
which in its first year won the prestigious Radio & Records major
market “Radio Station Of The Year.” He also achieved success in the
building of WINT, a start-up radio station in Florida that resulted
in the station becoming one of the top 10 Arbitron- rated stations of its kind in the nation.
Marshall is a Buffalo, New York native where he attended Bryant &
Stratton Business Institute. He has three sons, Jeff (who now
operates the UNITED WE PAINT California franchise), Jason, and
Andrew. He resides in Carlsbad, CA.
Rufino
Ocamica, Executive Vice President/COO
Rufino is responsible for building CAUSE AND EFFECT Evolutions'
platform in all areas including sponsorships/fundraising,
construction/event, administrative, media, and client fulfillment.
Over his ten year career,
he has
gained
experience in sales, consulting, engineering, internet marketing and
business management.
His background and skill-set allow him to be
a successful COO with CAUSE AND EFFECT Evolutions.
After his recent employment with Motorola as a Business/Engineer
Manager, Rufino joined CAUSE AND EFFECT Evolutions to work for a
leading Cause Marketing firm that
guides clients through the journey of community involvement and
brand awareness.
A highly
motivated professional that firmly believes in helping the community
and environment, Rufino is able to genuinely
educate prospective and returning clients as to the importance of
eco-friendly causes that serve
the local community.
Rufino currently resides in Carlsbad, CA
